It’s not easy to get heard but social media is a provided outlet. It is becoming the way the majority of people turn to for information, especially updated and new information. In fact, recent research shows that over 60% of Americans get their news through social media. Just think of job searches. How many of us wait for the local paper to see their classified listing? Majority of us will check Indeed, Twitter, Official Websites, Monster.com to find out who and where is hiring.
But social media is not an exact science. It requires a lot of experimenting to figure out what works for you. Here are some tips:
Twitter is used to be purposely up to date and to be posted often. It has been proven that the more times you tweet, the higher chances are to get viewers and even followers. So don’t be afraid to tweet an enormous amount of times (at least 4 times a day!). Facebook is a bit different but you should still post daily.
Tag, you’re it!
Don’t forget that sharing or tagging others involved in the content also helps. It provides more exposure to anyone who follows them!
Popular hashtags such as #TravelTuesday, #FlashbackFriday, #KnowledgeIsPower and daily trending hashtags offer you creative ways to share content. Also, people who weren’t looking for you might find you through the use of popular hashtags.
Think outside the Twitter and Facebook box
Putting your newest content in your email is another great exposure. Websites and apps that are meant to find random things based on interests also prove to help. These include Reddit, StumbleUpon and Tumblr among other apps.
Be Quick About It!
Remember to try posting at different times. Also, be quick and to the point. Respect others time and they will acknowledge it.
Marketing has grown and the cost has gone down but with that means more content is out there. Getting people to pay attention to you has been made harder because it has become easier to reach out to people. That doesn’t mean it’s time to give up.Experiment, we have and continue to do so.
Do you have any tips? Tweet me your experience and suggestions!